OrangeTheory Fitness
In 2025, we worked with Orangetheory Fitness to produce a viral, social-first ad built for culture — not just clicks. The goal wasn’t “run an ad.” It was to create a piece of content that felt native to the internet, sparked conversation, and translated directly into brand momentum.
Client
OrangeTheory Fitness
Category
Brand Film
Year
2025
Overview
Rather than relying on polished, traditional fitness marketing, we leaned into what actually wins attention: a clear insight, tight pacing, and a concept unlike any other. The creative was designed to travel organically, while still functioning like a true performance asset across paid and owned channels.
Each deliverable was built to generate:
A flagship hero spot with a high-share hook
Cutdowns optimized for TikTok / Reels / Shorts
Memeable moments and punchy stills for rapid iteration
A repeatable creative blueprint Orangetheory could scale
Results & Impact
Produced a viral that drove outsized attention relative to typical fitness creative
Expanded Orangetheory’s reach beyond core members into broader lifestyle/fitness audiences
Delivered a social-native asset package that could be repurposed across campaigns and placements
Strengthened Orangetheory’s positioning as a modern, culture-aware fitness brand